(DO NOT REGARD THE STRETCHED TYPE!)
Thursday, February 4, 2010
GD1: Rationale for KUBI
The KU Biodiesel Initiative is a non-profit organization that is bringing out the importance of creating a more clean and healthy environment by creating a more efficient and less toxic form of fuel. Members of this organization are students of the University of Kansas and the majority are volunteers. Their responsibilities range from gathering left over vegetable oil from places such as Mrs. E’s Dining Hall to working in the laboratory to create the actual biodiesel. The goal of KU Biodiesel Initiative is to reach out to the community and provide an alternative fuel source that is less harmful and more efficient. They have made it a point to not only bring awareness to students of Kansas University but to, as well, inform middle school and high school students about biodiesel and the benefits it creates for the economy and environment. Therefore, the logo for the organization needs to bring the viewer to automatically read and resemble ‘biodiesel’ whether it is through type, symbol or combination of both. The logo should be strong, impacting and have a fresh, crisp look to it. Targeting, mainly, businesses and operations that are a part of the University of Kansas, the KU Biodiesel Initiative logo should have the same feeling as many other KU logos but at the same time stand out from the ordinary. This being said, the typeface that would work best is Trajan Pro since that is the typeface used for the standard KU logo. The color palette of green, white, blue and yellow are the most effective at allowing the organization to show what it is all about. The standard KU crimson and Jayhawk yellow do not successfully resemble KU Biodiesel Initiative. The logo should also have a unique, organic feel to it since it is representing a more efficient and better for the environment resource. These organic forms, lines and shapes will help make it feel distinctive, but still a structured logo. Both the scientific and creative parts of the company need to be recognized in some part of the logo. Therefore, a drop of oil is overlapping green square vectors to not only show the drop but to also resemble a gas nozzle in the ‘reflection’ on the drop while the square vectors act as the gas pump. Together, all of these elements can come together visually and can create an impact on the community.
Wednesday, February 3, 2010
GD1: Logo
This is the ROUGH logo that I plan on really working with. There are some others that I might mess with, but for now this is the favorite.
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Tuesday, February 2, 2010
TYPE: (Journal 2) Who is Chip Kidd? Who is John Gall?
Chip Kidd
Chip Kidd is an art director at Knopf Publishing, a division of Random House. He is a graphic designer and writer living in New York City and Stonington, Connecticut. He has written 'The Cheese Monkeys,' 'Batman Collected,' and co edited and designed 'Batman Animated.'
Some interesting comments that have been said about him include: "His designs have been described as “Monstrously ugly” (John Updike), “apparently obvious” (William Boyd), “Faithful flat-earth rendering” (Don DeLillo), “surprisingly elegant” (A. S. Mehta), “a distinguished parochial comic balding Episcopal priest” (Allan Gurganus), “Two colors plus a sash” (Martin Amis) and “not a piece of hype. My book was lucky.” (Robert Hughes)."
An interesting quote that I found by him was: ""I'm very much against the idea that the cover will sell the book. Marketing departments of publishing houses tend to latch onto this concept and they can't let go. But it's about whether the book itself really connects with the public, and the cover is only a small part of that."
He is considered the worlds best book jacket designer... not a bad title to flaunt.
John Gall
"Gall’s stylish sensibility, simple but elegant use of typography and quietly rebellious spirit infuse these literary works with an added dimension. Subtle and compelling, his covers play with the perceptions of the viewer in unexpected ways, and to satisfying effect."
John Gall is an art director for Vintage/Anchor Books. He has many award-winning cover designs for people and places such as Alfred A Knopf, Grove Press and CD packages for Nonesuch records. They have been recognized by the AIGA and ID magazine. A lot of is work is also featured in the books: Next: The New Generation of Graphic Design; Less Is More; and the forthcoming By Its Cover: Modern American Book Cover Design.
John Gall has also written about graphic design covering different topics such as the history of Grove Press and contemporary skateboard graphics.
Quote that I found interesting: "A complex system that works is invariably found to have evolved from a simple system that worked. The inverse proposition also appears to be true: A complex system designed from scratch never works and cannot be made to work. You have to start over, beginning with a working simple system."
Sunday, January 31, 2010
TYPE 2: New font ideas
Trying out my own grungy font for my books. A lot of people have told me not to use the pre-made ones.... I definitely agree now after messing around in Illustrator.
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