TYPE 2: Motion Piece

This is the YouTube link: Walter Cronkite. Anchoring History

Here is the first part of my type in motion piece!

TYPE 2: Journal 12

Stephan Sagmeister: Sagmeister stated that everything he does always come back to him. He said this numerous times in the eight minutes that he spoke and I think that it is a very valid and important point that he makes. It works for practically everyone in graphic design. It may come back as good or bad but it will always come back. He also stated that he has to talk himself into things and he tries to be as subjective as he can be. Debbie Millman was fairly nice and did not speak about herself but spoke about how Sagmeister is letting people know that how he got to where he is today was by taking the difficult route and that he is trying to show people that it is possible. She also mentioned that he believes that graphic designers are artists. He mentioned in his video that helping others helps him and that money does not make him happy, his dreams have no meaning, trying to look good limits his life and that everyone thinks that they are right.

Milton Glaser: Milton Glaser spoke and said that no one has the ability to know their path until it is completely over. He also mentioned that there are two different sensibilities of graphic design: 1. the business man, 2. the artist. He also mentioned that passing on gifts is a device for not killing one another and that this is what artist do for the culture. This is and intuition that he and others have. He went on talking about how teaching is something that makes him feel good and made it a point to say that not to do something to project into the future because then narcissism becomes much too great. He left with a final thought and said that if you can sustain interest in what you are doing that you are extremely fortunate. I would have to say that this is very true.

David Carson: David began by saying that the lack of training he received was what helped him and that he did what made sense to him to get to where he is today. He also believes that self indulgence is a positive term and that everyone needs to have it. He stated that you want your work to let your personality come through and you need to pull from yourself. Finally, he mentioned that during your starting point you do not want to make your design difficult to read, you do not want to make it pretty but you DO need to master interpreting it.

TYPE 2: Type in motion

This is the actual official music video for Eric Hutchinson's "Okay It's Alright With Me". It is definitely one of my favorite type in motion videos and at the same time it is a more unique and fun music video unlike the standard videos that are made for EVERY OTHER song in the world. It's a great example of simpicity being more!

GD1: Process Map for Packaging Project

TYPE 2: Print vs. After Effects

How do you think the audience experience will change based on the media?

I think that the viewer will be able to understand the emotion in the printed book but if they see the speech in After Effects after looking at the book I believe that the viewer will be able to understand the emotion a lot more. The motion has a lot more power and is easier to manipulate until it fits the emotion of the speech perfectly. The book shows a variation in the speaker's voice but not as much as the viewer would see in an After Effects piece.

What will the audience exprience in print?

The audience should expect to understand and see when the speaker is getting louder, saying something powerful, happy, relieved and excited. The audience should understand the scale of the type reflects the way the speaker is speaking and the length of the speech will also be easier to see since it is in a book form.

What will the audience experience in Motion?

The audience will be able to feel the power and ALL OF THE EMOTION in the speech. The different pauses and laps of time will also be defined more clearly in the motion piece. Scale can also be more dramatic in After Effects than it can be in the book so the large difference in tone, volume and power will be recognized.

What can you do in print that you can't do in motion?

You are able to show the length of the speech better in print than you are able to in motion. You are also able to segment off parts of the speech to show more easy than it would be to do in motion.

What can you do in motion (in aftereffects) that you can't do in print?

The Emotion can be shown a lot better in motion than it can be in print. You also have more flexibility when working with motion than you do with print.

GD1: Identify, Interpret, Protect, Brand

Identifing: Water

Interpreting: Milk in a cow

Protecting

Branding: Puma

TYPE 2: Journal 11

Debbie Millman

Debbie Millman "is President of the Design division at Sterling Brands, New York, host of the radio show "Design Matters" on DesignObserver.com, the Chair of the new Masters in Branding Program at the School of Visual Arts, a contributing Editor at Print Magazine, a design blogger for Fast Company and an author on the design blog Brand New. She is the President of AIGA and the author of three books: How To Think Like A Great Graphic Designer (Allworth Press, 2007), Essential Principles of Graphic Design Rotovision 2008) and Look Both Ways: Illustrated Essays on the Intersection of Life and Design."

-Debbie Millman has worked in the design business for over 25 years.

-She is President of the design division at Sterling Brands.

-She has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro.

-She began hosting the first weekly radio talk show about design on the Internet.

-The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com.

Design Matters is an opinionated/provocative internet talk radio show hosted by Debbie Millman. The show combines a stimulating point of view about graphic design, branding and cultural anthropology.

THE ARCHIVE 2005-2009

Neville Brody a British designer and art director, has been at the forefront of graphic design for over two decades. Initially working in record cover design, Brody made his name through his revolutionary work as art director for Facemagazine. In 1988 Brody published the first of his two monographs, which became the world's best selling graphic design book.

He has a natural desire to draw and always knew he wanted to be an artist. He considers himself a fine artist. Inspiration has come from society and painting is the underbelly of all design. It is the natural form, according to him.

I think that Debbie Millman is a decent radio talk show host but at the same time I feel that she is kindof intimidating to the people that she is having conversations with. Although it is really difficult to hear her speak and the person she is interviewing speak, I can tell that she is really interested in finding a solution, whatever it may be and trying to dig deep into finding answers to whatever the person she is talking to is speaking about. Debbie wants to find out the personality and the process that the designers she talks to go through to get to where they are today. It seemed to me that she is struggling with finding the difference between an artist ad a graphic designer. Overall, she is interesting to hear and listen to.