Book Design: Spreads can tell a story with sequence and variation in rhythm and scale can also add to this.
Exhibition Design: This can be a storyboard. Time can be seen throughout a story board by showing a progressive change in the events happening.
Motion: By animating type designers have to make sure that it is legible and easy to read. By shifting words from one side of the screen to another can create motion. By adjusting the timing of the words shows motion.
Type + Motion
I found that watching the 5 different short segments that Adobe created was really inspiring. The clips make it look like it is actually fairly simple to do and has me a little less nervous about starting this project not knowing a lot about After Effects. I think what is the most interesting is the way the type can be transformed, zoomed in on and altered to become extremely abstract. There is SO much that can be done with type and motion that it is unreal. Something that I would like to try to use and might make my animation more interesting and fun would be to add masks and have alternative images/text behind the main text as the Adobe example did with the bike and the vacation destination examples.
Watching Type Animation
Without Sound: This video is really hard to follow without sound. I really like the colors and the scale variation that was used because it made the words easy to see. Without sound it is hard to follow what comes next because our minds have grown accustomed to seeing and hearing at the same time.
With Sound: By watching the video with sound I was able to see which words were emphasized more and seemed to be more important. It is easier to feel the emotion in the speech and how the speaker is talking.
Without Sound: This video could actually work fairly well without sound. The text is normal every day words that people would see or hear when talking about New York. It is also at a slow enough speed to where the words can be read and not feel too jumbled and messy.
With Sound: The music goes well with all of the text and motion. Because it is not someone speaking the entire thing seems to flow a little better. The only thing I do not like about this video with sound is that it does not emphasize some of the more important words that relate to New York City. The entire piece is all at the same level.
Without Sound: I really like this type in motion because as simple as it is, it is really interesting. The way that the words related to their motion was really great. An example of this is when the word 'outcome' goes outside of the area where the text fits. Another creative approach was by using the square shape and turning it so that it created a '?'. Little things like this make the whole piece work without sound better.
With Sound: With the sound you can tell that the speaker is dragging on his words and is asking questions. I don't think you need the sound at all because for one, the speaker is almost impossible to understand.
Without Sound: This is a great video, but not without sound. It is almost impossible to follow without hearing the words go with it. The text shows the emotion without the sound, which is a positive. An example of this is the 'Argggggg'.
With Sound: This video is great with sound. Every word hits and makes an impact. The great variation in scale creates the feeling of the timid man and the angry man having a conversation perfectly. The extra shooting sound and splatters, along with the different typeface for the 'Arggggg' makes the viewer want to continue watching the video because it is so interesting and unique.
Examine/Describe/Dissemble:
Cronkite anchoring the First Moonwalk/ JFK Speech on the First Landing on the Moon
Who is speaking? President John F. Kennedy and reporter Walter Cronkite
Why was/is the speech important to society? This speech/report is about one of the most monumental moments from history. It covers the most amazing feat accomplished by man and inspired so many people by showing that ANYTHING IS POSSIBLE. Man walked on the moon! If that is not something absolutely amazing, then I don't know what is. This is NOT the speech is not the one everyone thinks of when they hear about the first man landing on the moon, but is a report of the event while it occurred by Walter Cronkite.
Why do you feel in is important or interesting? I feel that this speech/report is important because it not only is emotional and effects people but it is an event that happened and will never be forgotten. It is one of the most important and incredible days in the U.S.A.'s history...even the world's history. To have a man set foot on the moon is powerful and unimaginably inspiring to millions of people.
What is the emotion, mood, tone, personality, feeling of the speech? The emotion is overjoyed, disbelief, astonishment, inspired, exhilaration, accomplished, tears of happiness. The mood is pure happiness. The tone of this speech/report is no where near sad or depressing but happy and uplifting. The feeling that is felt when listening to this speech/report is unbelievable. It is a feeling that you have to stop, pause and think about because it is so amazing that you have to double check that IT IS REAL.
What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses... The words that are colored in the speech from Kennedy are the words that he emphasizes: "I believe that this nation should commit itself, achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth." And when Cronkite says "What a moment. Man on the way to the moon." Throughout the entire speech/report both men are not loud, but are articulate and the feeling of relief, accomplishment and joy are heard in their voices. There is a pause right after Kennedy says "itself" and after Cronkite says "Good Morning/on the way to the moon."
What do you FEEL should be loud or soft, long pause or rued? I feel that the parts that should be loud should be where Walter Cronkite says "What a moment." and "to escape from his own planet." These words show amazement and are very powerful. I also think that when JFK says "achieving the goal" and "safely to the Earth."
Is there a call to action? When listening to it what are key/emphasized words? Goal, Moon, Safely, Armstrong, Collins, Aldrin, 6,5,4,3,2,1, liftoff, moment, stopped, adventure, distant one. These are all words that stand out when listening to the speech. They are the most important and are emphasized the most.
How does it make you feel? Honestly, this gives me goosebumps. It makes someone want to go out and achieve anything they could possibly want to do in this world. It is inspiring and extremely moving to listen to.
How do imagine that the audience felt? JUST LIKE I DID WHEN HEARING IT, but at that actual time in history... Probably 10 Million times more inspired and moved than me!
Could there be another interpretation of the speech? There have been numerous broadcasts over this event but I don't think there could ever be another Walter Cronkite. He is a legend and his voice is perfect for describing the emotion of such an important event. He is not overbearing or shouting but is serious, articulate and is a GREAT speaker and reporter.
Write/find a short bio, of the person giving the speech.
Walter Cronkite is an American journalist and he is a radio/television news broadcaster who became one of a group of outstanding correspondents and commentators for Columbia Broadcasting System (CBS) News, which was developed after World War II. He is from St. Joesph, Missouri and was an only child. He was inspired to get into journalism after reading an article in American Boy about reporters reporting all over the world. In 1950 he joined CBS News. He was unknown at this time but soon gained recognition for a lot of work he did while working at CBS. His white hair and mustache are what gave him a distinguished look.
"I built my reputation on honest, straight-forward reporting. To do anything else would be phony. I'd be selling myself and not the news."
He was the one who reported on the death of John F. Kennedy and he was known for "his undeniable enthusiasm when Neil Armstrong (1930–) became the first person on the moon in 1969." Because of how great he was at speaking to large audiences and capturing the attention of millions with his emotional speeches, at his retirement Cronkite was the most commonly mentioned person on the "dream list" for lecturers at conventions, clubs and college campuses."
He was the one who reported on the death of John F. Kennedy and he was known for "his undeniable enthusiasm when Neil Armstrong (1930–) became the first person on the moon in 1969." Because of how great he was at speaking to large audiences and capturing the attention of millions with his emotional speeches, at his retirement Cronkite was the most commonly mentioned person on the "dream list" for lecturers at conventions, clubs and college campuses."
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