Tuesday, August 25, 2009

TYPE I: Josef Muller Brockmann


Josef Muller Brockmann was born on May 9th, 1914 in Rapperswil, Swtizerland. He began studying architecture, design and the history of art. In 1930, he first began a graphic design internship in Zurich and by 1934 was working as a freelance designer. Then, by 1936, he opened his very own studio in Zurich where he specialized in graphics. "By the 1950s he was established as the leading practitioner and theorist of the Swiss Style" of graphic design. Some if his favorite/best work was the white revers sides of posters, which he created in what he calls his 'most creative period.' This period in time was, indeed, his most creative, but at the same time it peeked to be his worst. Luckily, even though he was struggling to work through all of the obstacles he encountered he still seemed to keep his creativity and even make it into something stronger. Muller's modular grid consisted of 8-32 units offers numerous solutions and a large amount of flexibility in design. His grid could be considered "frame-work for editorial problem-solving." Each field/unit can vary in size depending on what the illustration or graphic is. This well known grid has been used all over the world all throughout the graphic and design industry. Josef was one of the most influencial and important faces in graphic design. "He taught discipline, clarity, honesty, and integrity through example." He continued working until he passed away in 1996.

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