What is a grid? "A grid is a modernist structure and uses numbers (something popular with the Bauhaus) to identify the different cuts." It breaks the space or time into regular units.
Why do designers use grids and what are the benefits/functions? The gird is used by designers with the intention to make type easier/simpler and overall, more useful. Designers use the grid to eliminate confusion that comes from different naming systems.
What is a modular grid? A modular grid has four columns and four rows. Images can take up the space of more than one modular. It has consistent horizontal division from top to bottom and vertical divisions from left to right.
Margins: Is the space around the printed or written matter on a page.
Columns: Are vertical arrangements on the page of horizontal lines of
type and are usually typographically justified.
Grid Modulars: Can be considered to be standardized units or sections for easy construction or flexible arrangement.
Flowlines: Describe the processes you need to take to get from one situation to another. They are the lines that make up the modulars.
Gutter: It is considered to be the empty space around the modulars on the grid.
Hierarchy: Is a logical and visual way to express the relative importance of different text elements by providing a visual guide to their organization. Hierarchy can be achieved by making the title the largest font and boldest on the page. "Dropping down a weight for the subtle distinguishes its subsidiarity to the title while allowing it to remain prominent.
Type Family: Is a complete set of type suitable for printing text.
Type Styles: A typeface is any full set of standardize letterforms, which include roman, italic and bold. These can be more extensive by incorporating condensed or extended in display.
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