Wednesday, September 16, 2009

TYPE I: Representatives of Letterforms: Hoefler & Frere-Jones

http://www.typography.com/fonts/font_overview.php?productLineID=100008






Hoefler and Frere-Jones was established in New York, New York. Jonathan Hoefler and Tobias Frere-Jones, in 2004, created their foundry even though their typographic symbols have been in the making for many decades. These two designers were like twins and were born six days apart and both fell in love with typefaces before they turned twenty. Hoefler is a self taught designer who first worked with the editorial designer Roger Black, the establisher of Font Bureau. In 1989 Hoefler created is own type foundry. Frere-Jones graduated from Rhode Island School of Design in 1992 and right after that he joined the Font Bureau, where he stayed for seven years. He designed many typefaces such as Interstate which was based on the U.S. Federal Highway Administration. Five years later he joined Hoefler and they began their partnership. Together they were given contract runs with Sports Illustrated GQ, Martha Stewart Living and Champion. They also worked with Gotham and Archer. Hoefler and Frere-Jones' work is quite contemporary and very interesting to look at. The fact that their work seems to be displayed all over the nation and attracts the viewers eye, such as mine, was one reason I chose to write about them and their foundry.

No comments:

Post a Comment

Followers