Wednesday, September 16, 2009

TYPE I: Representatives of Letterforms: P22 Type Foundry

http://www.planet-typography.com/news/designer/kegler.html







"The name P22 has no known significance. It was a found object (a rubber stamp in a sans serif with just “P22”) The name was applied to several art/commerce projects in college and grad school." This style of typeface has many different artist that fall underneath it. It was established in Buffalo, New York in 1994 and has soared since then. It began as a project by Richard Kegler on the famous artist, Marcel Duchamps. He was working to digitalize Marcel's handwriting into the first official typeface of P22. The foundry, Carima El-Behairy, founded by Richard and his wife has worked with museums who have decided to revive the handwriting's of many artists such as Cezanne, Leonardo de Vinci, Gauguin. He has also worked to revive particular art periods such as Art Deco, Arts and Crafts, Art Nouveau, Pop Art and Futurism. The 'goods', which consist of mugs, playing cards and coasters are sold in museum gift shops.. The Foundry is the 'umbrella for International House of Fonts which started in 2001 and licenses original type designs. What I found interesting about this typeface is that it is used on small objects and distributed all over the nation/world in an interesting and intriguing way rather than plain typefaces that are simply just typefaces for people to purchase and use for something of their own.

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