Tuesday, January 19, 2010

TYPE 2: Font Study, Audience Personal, Concept Statement, Color Palette


Type Study:

Title: Enough Excuses (Third book title)
Author: Eric Reeves



Audience Persona:

Payton is a 26-year-old woman who is just recently married to a man she has attended church with for many years. She grew up in a small town in North Carolina and had a traditional family-oriented lifestyle. Shen moved to Charlotte, NC once out of college and married a few years later. She lives in your basic middle-class subdivision and drives a Jeep Wrangler. Payton does not have any children at the time but spends most of her free time, when not at work, doing missionary work for her church and traveling to underserved countries with organizations such as Habitat for Humanity. She is a elementary school teacher so she has the summer off to travel. Her husband, as well, is interested in traveling and church organizations but is not as passionate as Payton. Payton was fortunate enough to go with her mother, an Activist and father, the Priest of her church, on service missions all throughout her childhood. She became more interested in the Darfur Genocide after having visited Africa to aid in the fight against AIDS back when she traveled with her parents. After college and with her husband, she is now devoted to finding a solution to the Genocide. She is still paying off college loans and paying off wedding expenses on a teachers salary but donates to any and as many groups as she possibly can everyday.

Concept Statement:

First try...
It's not uncommon to see spare change lying in the cup holders of a car or left over after a dollar has been broken. It is not of any importance because it is just tiny little circles of metal that can't buy much. Usually, it is forgotten or thrown into a pile in a bowl back at home. Then there are the subtle commercials with a child, dirt-covered and emaciated body, sitting in the corner of an abandoned shack, recently bombed and almost completely destroyed. That child sits there and prays to get away from the killing and fighting that he/she has witnessed while sitting, alone, in the abandoned shack. What IS common is the feeling millions of people get from watching those commercials. It is crazy how underserved people can be forgotten about and left to suffer halfway across the world. After watching commercials like these people look at their spare change a little differently and see that it does have importance....

Second try...
"I'm thinking all the time about taking revenge. I have to do it for the many innocent people who have been abducted, the women who have been raped . . . revenge for people killed. It's very difficult to forgive. I'm not thinking about forgiveness. There will be revenge one day."

Third try...
A commercial with the sad face of an abandoned child, shoeless and emaciated, comes on someones brand new HD TV. For a second, a rush of sadness and dispare runs through the body of the person watching the commercial. They hear a voice on the television describing the horror and tragedy that has struck this innocent child and how his/her parents were killed for no reason at all. The more and more the voice speaks about starvation, illness and death on the television the more emotion the viewer feels. A thirty second reminder on the television is all it takes to change the lives of millions who are suffering.

Color Palette:

I have decided to use a lot of earth tones and simple colors for the book covers. I want portions of the book covers to have maybe bright splatters of blood or something that will draw the reader in and make them want to read the book. Overall, the colors will be mostly browns, greens, and burnt reds and yellows. I want to portray the vast dry lands, emptiness, bareness, and Isolation throughout each cover. I think that this color palette will work well with my concept.

Images of Darfur:


No comments:

Post a Comment

Followers